MGMT 7160 Blog #5

How is DPZ different?

Other than the obvious (the food) - how is DPZ different than its competitors?

Here are a few observations

• Use of technology: DPZ is an early adopter of innovative technologies - ordering by Tweet, smart watch, Apple/Android car interfaces, and delivery to GPS pin. They make it easy to order on the go, and 85% of their sales are digital. 
• Franchisee model: 95% of DPZ' franchises are independently owned.
  
• Brand leadership: DPZ' position as the leading pizza brand is a source of customer, and franchisee loyalty.